XPP

LOCATION

Haarlem, The Netherlands

For XPP, I was responsible for shaping a new brand identity created through the merger of four existing companies: KUARIO, Vayapay, Ginger, and Pecunda. My role covered the conception and execution of the new brand design as well as UI design, UX strategy, and the development of the website.

The goal was to build a cohesive digital and visual identity that brings together different business backgrounds under one clear and future-oriented brand. In addition, I coordinated the project closely with internal marketing stakeholders and supported the full brand and website launch from concept to rollout.